Amazon Alexa turns four in India

Amazon India has announced the fourth anniversary of Alexa in India. The tech giant has shared information about the Alexa voice service, adding that “millions” of Indian customers have used the service in English, Hindi and Hinglish on the Echo range of devices, Fire TV, the app Amazon shopping cart for Android and Alexa-integrated devices. by other brands.

Nearly 50% of service customers come from non-metropolitan cities. In addition, the number of requests made to Alexa in 2021 increased by 68% compared to the previous year.

“We are constantly working to make Alexa more useful and enjoyable for customers in India with launches such as our most advanced Echo Show 10 with smart motion, India’s first celebrity voice with Mr. Amitabh Bachchan and Mahindra XUV700 vehicle. with built-in Alexa. said Puneesh Kumar, Country Manager for Alexa, Amazon India.

“Many customers have shared feedback that having Alexa present makes life more fun, more convenient, and more productive. This encouragement helps us keep innovating and working like it’s still day one,” said Kumar added.

Amazon also shared some Alexa-related trends, including some of the most popular requests for Alexa in 2021.

Alexa played over 21.6 lakh songs every day over the year with genres like kids, devotional and regional language being quite prominent in the top 20 songs.

Additionally, while Alexa’s smart home selection grew 72% YoY with new products from brands including Xiaomi, OnePlus, Hindware and Atomberg, the voice assistant responded to over 2.6 lakh. applications for daily monitoring of smart home appliances.

“From sports, movie dialogue and word definitions to tough math problems, weather and the latest stock market updates, customers polled Alexa with around 1.7 lakh questions every day,” he said. he adds.

Users also turned to the device during the second wave of Covid-19. From March to April 2021, customers asked 11,500 questions every day on topics related to Covid, health and well-being.

What’s more, customers also loved greeting the assistant every day by wishing “Alexa, good morning” and “Alexa, good night” 11,520 times a day.

Alexa speech science improvements

The company has also worked to improve Alexa’s understanding of customer requests in English, Hindi and a mixed language such as Hinglish in various Indian dialects and accents.

“In 2021, with the move to neural speech recognition technology, Alexa became more accurate in understanding user queries and we reduced automatic speech recognition errors by 25%,” Amazon said.

The team also spearheaded numerous initiatives to improve Alexa’s algorithmic understanding of English and Hindi. This led to a 27% improvement in Alexa’s natural language understanding.

“They equipped Alexa with hundreds of new Hindi vocabulary words, used machine learning and artificial intelligence techniques to help Alexa understand the different ways customers might request the same information. These enhancements made interactions with more natural Alexa,” he added.

Amazon will also be offering a host of deals on Alexa devices, including up to 50% off the Amazon Echo range of smart speakers and displays, up to 43% off Fire TV devices, up to 30% off smart home gadgets. and Alexa-integrated devices from brands like OnePlus, boAt, Wipro, Panasonic, Xiaomi and more.

These offers will be available for 48 hours; from February 15, 2022 at 00:00 a.m. to February 16, 2022 at 11:59 p.m.

Published on

February 15, 2022

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